Sustainable forest management is primarily a conservation tool. It is demonstrated that tropical forests, like any other natural resource, to be conserved have to be valued and managed sustainably.

The pillars of social and environmental sustainability demand the participation of markets to consolidate the third fundamental Pillar that is economic value, which is why markets have a great responsibility to close this circle by helping to consolidate the conservation and enhancement of the tropical forests.

Contrary to what is believed, consuming wood from tropical forests of sustainable forest management helps to improve the quality of our habitat in the cities and mainly in the forest where that wood was obtained, and the products derived from it.

A market with informed and committed consumers will be a guarantee for the health of tropical forests.