One of the sectors most affected in 2020 with the arrival of the SARS-CoV-2 virus was construction, according to a report by Fitch Solutions Country Risk & Industry Research, the global value of this activity was affected by US $ 85.6 billion last year. However, expectations at the end of 2021 are positive, that same entity indicates a rebound of US $ 376.5 billion, with Latin America being the region with the fastest recovery.
At the local level, the Central Reserve Bank (BCR) indicated that after falling 13.9% in 2020, at the end of this year construction will close with an expansion of 17.4% and for 2022 a growth of 3.8% is projected. This shows a great opportunity in the commercialization of materials, including those made with wood such as floors, doors, windows, baseboards, furniture and its parts, among others.
The Commission for the Promotion of Peru for Export and Tourism (PromPerú), prioritizes the international promotion of wood manufactures by promoting the use of new species for commercial use and within a sustainability approach. “The export potential of this sector is broad based on the availability of the resource,” said the director of that organization, Mario Ocharán.
He also highlighted the connection actions carried out between buyers and the national industry – especially with micro, small and medium-sized enterprises (MSMEs)– through business roundtables, international fairs and visits to transformation plants by potential customers, generating business expectations for more than US$ 5 million in the last 5 years.
Achieving sustainability is essential if you want to reach the main international markets. In that sense, the deputy director of the Alliance for Wildlife and Forests (made up of the European Union, the WWF and the WCS), Alonso Córdova, said that ensuring the traceability of wood guarantees its legal origin and creates confidence in the local and foreign markets.
This good practice, he continued, can become a recommended promotional tool for companies that produce, market and export wood and its derived products. Undoubtedly, it collaborates with the certification of legality and will improve the levels of competitiveness.
According to figures from the ADEX Data Trade Intelligence System, shipments of wood products between January and July totaled US $ 67 million 363 thousand, a growth of 41.2% compared to the same period of time in 2020 (US $ 47 million 634 thousand) but without reaching the amount obtained in 2019 (US $ 70 million 797 thousand). J.F.P.
Source: https://issuu.com/adex_1/docs/revista_peru_exporta_432 ADEX, PROMPERÚ and WWF Peru will organize the forum ‘Wood products and finishes for sustainable construction’, to be held on October 14. Registration in the following link: https://bit.ly/foro14102021